The Logan Effect

Posted on:
June 20, 2023
Posted by:
Bluestone Mortgages

Social media is an effective way to build brand awareness and connect with potential customers. According to a survey by Hootsuite, 73% of marketers believe that social media has been “somewhat” or “very effective” in increasing their brand’s visibility. For broker firms, having a strong social media presence can help establish credibility and showcase their expertise in the industry. A study by LinkedIn found that 60% of financial advisors use social media to establish thought leadership and build relationships with clients.

Our Unlendable Logan was looking to buy his first home. He made it through his university years with good grades and gained minor defaults due to his busy lifestyle. This ultimately harmed his credit score.

Like any true-blue millennial, Logan is a social media scroll master. He can thumb-scroll for hours without breaking a sweat, and with his dreams of homeownership, he often scrolled through broker pages to see if any could be the perfect fit for him! 

When he came across Ben the Broker’s social media pages, he knew he had finally found the one & here’s why: 

High-quality content

I first stumbled upon Ben’s LinkedIn page and found he had high-quality content. His posts are always informative and well-written, and I learned a lot just by reading them.


One thing I appreciate about Ben is how consistent he is with his posting. It’s nice to know that I can always count on him for new content and don’t have to worry about missing anything important.

Engaging with followers: 

Another thing that drew me to Ben’s page is his engagement with his followers. Whenever I comment on one of his Instagram posts, he always responds quickly and thoughtfully. It makes me feel like he cares about his audience.

Visual appeal: 

Ben’s page is also just visually appealing. He uses great infographics and images that always catch my eye and make me want to keep scrolling through his feed.


I think what sets Ben apart is his personality. He’s not afraid to be himself and shows some personality in his posts, which makes him feel more relatable and authentic. He’s not just a faceless brand but a real person who cares about his work and followers.

Non-judgmental tone

Finally, I appreciated Ben’s non-judgmental tone in all his marketing materials. He didn’t make me feel bad about my adverse credit but provided resources and information to help.

If you’re wondering how you can serve a growing market of adverse cases but aren’t sure where to start – click here to download our complex credit toolkit to start your journey.

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