Adapting to demand

Posted on:
June 14, 2023
Posted by:
Bluestone Mortgages

As we know, generating leads is key to growing your business. However, when it comes to adverse credit clients, the approach needs to be different. These clients often know they will be entering a high-rate, possibly long-term mortgage, so they want to know and trust the company they work with. 

In the past year, there has been a significant surge in demand for mortgages that cater to customers with a complicated credit history. However, high-street banks have labelled some of these individuals, self-employed workers and contractors as “Unlendable.” But the reality is that they are still eligible for loans.

The mortgage market has evolved significantly over the years. With nearly 402,000 redundancies recorded in the UK during peak lockdown, obtaining a mortgage from mainstream lenders has become increasingly challenging for several people, including self-employed workers and contractors.

It’s now more important than ever to help serve this market. That’s why we’ve created this marketing guide where we outline top tips to help you attract more complex credit clients.

Stay tuned to find out more!

If you’re wondering how you can serve a growing market of adverse cases but aren’t sure where to start – click here to download our complex credit toolkit to start your journey.

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